Consumer Perception of Product Risks and Benefits
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Beschreibung
This book reflects the current thinking and research on how consumers’ perception of product risks and benefits affects their behavior. It provides the scientific, regulatory and industrial research community with a conceptual and methodological reference point for studies on consumer behavior and marketing. The contributions address various aspects of consumer psychology and behavior, risk perception and communication, marketing research strategies, as well as consumer product regulation. The book is divided into 4 parts: Product risks; Perception of product risks and benefits; Consumer behavior; Regulation and responsibility.
This book reflects the current thinking and research on how consumers’ perception of product risks and benefits affects their behavior. It provides the scientific, regulatory and industrial research community with a conceptual and methodological reference point for studies on consumer behavior and marketing. The contributions address various aspects of consumer psychology and behavior, risk perception and communication, marketing research strategies, as well as consumer product regulation. The book is divided into 4 parts: Product risks; Perception of product risks and benefits; Consumer behavior; Regulation and responsibility.
Provides sound conceptual and methodological standards in consumer research and related areas Covers topics such as consumer psychology, risk perception and marketing research from an interdisciplinary perspective Offers practical examples and case studies designed to help professionals in business management Includes supplementary material: sn.pub/extras
Autor*in
Gerard Emilien
Themen in »Consumer Perception of Product Risks and Benefits«
Consumer Behavior Consumer Perception Perception Risk Instrument Product Benefit Product Risks Product Safety Surveillance Rational choice Risk assessment Risk perception