Political Communication in Britain
Polling, Campaigning and Media in the 2015 General Election
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Beschreibung
This book offers a unique exploration of the 2015 General Election from the perspectives of those most intimately involved as strategists, journalists and analysts. It features contributions from the rival parties, news and polling organizations as well as academic experts who examine all aspects of the campaign. A common theme that emerges is the increasing complexity of the democratic process given the development of a more multifaceted party system and a growing fragmentation in mass media audiences. The UK electoral landscape has changed: in 2015 six parties received more than a million votes whereas in the 2010 General Election it was only three. This book provides invaluable insights into contemporary British politics through analysis of an election whose outcome, an outright Conservative victory, surprised many commentators. It will appeal to students and scholars in the fields of electoral politics and media and communication, as well as to practitioners and the wider reader interested in British general elections.
This book offers a unique exploration of the 2015 General Election from the perspectives of those most intimately involved as strategists, journalists and analysts. It features contributions from the rival parties, news and polling organizations as well as academic experts who examine all aspects of the campaign. A common theme that emerges is the increasing complexity of the democratic process given the development of a more multifaceted party system and a growing fragmentation in mass media audiences. The UK electoral landscape has changed: in 2015 six parties received more than a million votes whereas in the 2010 General Election it was only three. This book provides invaluable insights into contemporary British politics through analysis of an election whose outcome, an outright Conservative victory, surprised many commentators. It will appeal to students and scholars in the fields of electoral politics and media and communication, as well as to practitioners and the wider reader interested in British general elections.
Offers a fascinating account of the 2015 BGE from the perspectives of political scientists, experienced journalists, campaigning and polling experts Provides an in-depth analysis of what is considered the most critical and innovative campaign of the last decades Presents a clear overview of how the media and campaign management landscapes have changed dramatically, and how this is particularly evident in this election
Autor*in
Dominic Wring
Themen in »Political Communication in Britain«
opinion polls election campaigns 2015 BGE news journalism social media British politics David Cameron Ed Miliband Labour Party Conservative Party election broadcasting election debates
Stimmen zu »Political Communication in Britain«
“Elections are a dialogue between politicians and voters, a dialogue that is shaped by the work of pollsters, journalists, broadcasters and party strategists. This book provides a unique account and analysis of the role played by these key actors in the modern electoral process.” (John Curtice, Professor of Politics at the University of Strathclyde and President of the British Polling Council, UK)
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