This book presents different use cases in big data applications and related practical experiences. Many businesses today are increasingly interested in utilizing big data technologies for supporting their business intelligence so that it is becoming more and more important to understand the various practical issues from different practical use cases. This book provides clear proof that big data technologies are playing an ever increasing important and critical role in a new cross-discipline research between computer science and business.
Patrick C. K. Hung
Big data architecture Big data modeling Big data for vertical industries Big data toolkits Big data open platforms Economic analysis Big data for enterprise transformation Big data in business performance management Big data for business model innovations and analytics Enterprise management models and practices Government management models and practices Big data in smart planet solutions
“This book would be of interest to researchers and practitioners in the data analytics field. It examines the characteristics of big data; the uses of big data, including government, marketing, insurance, the Internet of Things, and healthcare; and different analytic approaches. The book is reasonably well organized and provides examples of the application of data analysis to various public and private sector organizations. Sufficient references are provided.” (Computing Reviews, August, 2017)