UX Redefined
Winning and Keeping Customers with Enhanced Usability and User Experience
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Beschreibung
Customers consider many crucial factors, even subconsciously, when purchasing a product or engaging a service provider, consequently building a sense of trust which is decisive towards their user experience through to customer experience. This book helps companies understand how to structurally develop, communicate, and promote reasons for customers to buy products and services, starting from the psychological basis of communicating information and moving on to methodical applications. It is based on a psychological perspective in understanding the customers’ reasons to believe in product or service offerings; promotes a way towards simplicity of business anchoring on emotion and experience; helps learn the tactics of systematic persuasion.
Customers consider many crucial factors, even subconsciously, when purchasing a product or engaging a service provider, consequently building a sense of trust which is decisive towards their user experience through to customer experience. This book helps companies understand how to structurally develop, communicate, and promote reasons for customers to buy products and services, starting from the psychological basis of communicating information and moving on to methodical applications. It is based on a psychological perspective in understanding the customers’ reasons to believe in product or service offerings; promotes a way towards simplicity of business anchoring on emotion and experience; helps learn the tactics of systematic persuasion.
Provides hands-on tools to create, communicate and ultimately boost products and services Leads from psychological basics to practical examples Includes a toolbox for quick reference and fast self-learning Includes supplementary material: sn.pub/extras
Autor*in
Johannes Robier
Themen in »UX Redefined«
Brain-Conform Information Emotionalizing Experience Atlas Human Instincts Human Perception Needs Innovation Model™ Simplification Story-Centered Design Storytelling Unique Selling Proposition