Innovations in Social Marketing and Public Health Communication

Beschreibung

This volume presents the most current theoretical advances in the fields of social marketing and public health communications. The volume is divided in two parts. Part 1 contains chapters pertaining to research and theory reflecting improvements and contributions to theories that help improving quality of life. It includes literature reviews, conceptual research and empirical studies on social marketing communications, models to understand individual’s risky behaviors, and how to improve social interventions. The second part emphasizes applied research, consisting of best practices, applied experiments, and case studies on social marketing innovative practices with implications for quality of life.
This volume presents the most current theoretical advances in the fields of social marketing and public health communications. The volume is divided in two parts. Part 1 contains chapters pertaining to research and theory reflecting improvements and contributions to theories that help improving quality of life. It includes literature reviews, conceptual research and empirical studies on social marketing communications, models to understand individual’s risky behaviors, and how to improve social interventions. The second part emphasizes applied research, consisting of best practices, applied experiments, and case studies on social marketing innovative practices with implications for quality of life.  
Presents case studies applying best practices of social marketing to improving quality of life Offers the most current theoretical advances in the fields of social marketing and public health communications Presents current thinking of helping people to live healthy, productive lives in safe, nurturing communities Demonstrates through case studies best practices across several areas of social marketing and public health communications

Autor*in

Walter Wymer

Themen in »Innovations in Social Marketing and Public Health Communication«

African Migrant Blood Donation in Australia Child Obesity Prevention Family Decision Making Improving Behavior Change Improving Quality of Life Occupational Health and Safety Public Health Communications Social Business Model Social Marketing Communications Social Marketing Innovations Sustainability Marketing Theoretical Advances of Social Marketing Understanding Individual Risk Behaviors

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