Strategic Communication for Sustainable Organizations
Theory and Practice
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Beschreibung
This is a seminal book for anyone who wants to understand, shape or study the communication surrounding sustainability in their interactions with colleagues, employees, supply chain partners, and external stakeholders. It develops essential insights on the basis of an extensive review of relevant theories and research drawn from multiple disciplines. Interview data gathered from organization members who are currently communicating about sustainability in their cities, universities, nongovernmental organizations, small businesses, and large for-profit organizations provide valuable insights from a practitioner’s perspective. The interviewees represent organizations such as the Portland Trailblazers, Tyson Foods, the City and County of Denver, and the Natural Resources Defense Council. Theory, research, and interview comments combine in a reader-friendly way to provide practical insights and stimulate future research.
This is a seminal book for anyone who wants to understand, shape or study the communication surrounding sustainability in their interactions with colleagues, employees, supply chain partners and external stakeholders. It develops essential insights on the basis of an extensive review of relevant theories and research drawn from multiple disciplines. Interview data gathered from organization members who are currently communicating about sustainability in their cities, universities, nongovernmental organizations, small businesses and large for-profit organizations provide valuable insights from a practitioner’s perspective. The interviewees represent organizations such as the Portland Trailblazers, Tyson Foods, the City and County of Denver and the Natural Resources Defense Council. Theory, research and interview comments combine in a reader-friendly way to provide practical insights and stimulate future research.
Provides best practices for communicating with key internal and external organizational stakeholders Clearly describes theories and research-based studies that offer valuable guidance when communicating about sustainability Integrates interview data from sustainability officers representing cities, universities, NGOs, small businesses and large for-profit organizations
Autor*in
Myria Allen
Themen in »Strategic Communication for Sustainable Organizations«
CSR Corporate social responsibility Governmental organization NGO Sustainability corporate communication sustainability report
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Myria Allen, professor of communication, received the Christine L. Oravec Research Award in Environmental Communication (book category) at the November 2015 National Communication Association conference, one of the two largest annual conferences of communication scholars from across the globe, for her new book Strategic Communication for Sustainable Organizations: Theory and Practice (Springer, 2016).University Arkansas News, Dec. 09,2015
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