Wine Queens
Understanding the Role of Women in Wine Marketing
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Beschreibung
This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The author charts the history of Wine Queens in Europe, the Americas and Asia, while also focusing on cases from Slovenia. The difference between Wine Queens and Beauty Queens is also described in light of marketing approaches used in the wine industry. The book concludes with a thoughtful chapter on the role of objectification of women in profit seeking.
Provides the historical background of women’s honorary wine institutions – the wine queens Explains women’s role in the promotion of wine and in informal wine culture education Uncovers new approaches in marketing strategies of wine lifestyle and wine tourism Includes supplementary material: sn.pub/extras
Autor*in
Mojca Ramšak
Themen in »Wine Queens«
Brand ritual Gender roles Wine Queens Wine brands Wine marketing Wine tourism
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Details
ISBN: 9783319166605
Verlag: Springer International Publishing
Erscheinung: 31.03.2015