Employee Engagement in Media Management
Creativeness and Organizational Development
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Beschreibung
This book explores a major media management topic on the basis of case study research conducted in European, US and Brazilian media companies. More specifically, it examines the dynamics of employee engagement, aiming at organizational development through change. The book contemplates the discipline of Media Management through a management lens, and focuses on the construct of employee engagement and its value with regard to successfully introducing change and achieving organizational development. It concentrates on providing the necessary information and organizational arrangements from the points of view of media managers and employees, and highlights how this engagement can encourage employees to create and innovate. The book is directed towards researchers and students, as well as practitioners/professionals involved with media organizations.
This book explores a major media management topic on the basis of case study research conducted in European, US and Brazilian media companies. More specifically, it examines the dynamics of employee engagement, aiming at organizational development through change. The book contemplates the discipline of Media Management through a management lens and focuses on the concept of employee involvement and its value with regard to successfully introducing change and achieving organizational development. It concentrates on providing the necessary information and organizational arrangements from the points of view of media managers and employees and highlights how this involvement can encourage employees to create and innovate. The book is directed towards researchers and students, as well as practitioners/professionals involved with media organizations.
Analyses an important management issue in the context of media organizations Presents in-depth case study research conducted in media organizations around the world Combines theory and practical management advice Includes supplementary material: sn.pub/extras
Autor*in
Stavros Georgiades
Themen in »Employee Engagement in Media Management«
Case Study Research Employee Involvement Media Management Organisational Creativity and Innovation Organisational Development
Stimmen zu »Employee Engagement in Media Management«
“I believe that Dr. Georgiades' book is timely and important. His effort to combine organization theory and study of organization change with media practice is right on target. This book is well structured and unique in the field.” Walter Nord, Academy of Management Distinguished Educator, Distinguished Professor of Management, University of South Florida, USA
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