Boundary Spanning Elements and the Marketing Function in Organizations

Beschreibung

This book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narrative. Previous studies have often been disseminated across several academic disciplines like services marketing, personal selling and sales management etc. and this monograph aggregates studies dealing with boundary spanning elements or has boundary spanning elements related to the marketing function as the main empirical platform under a uniform theoretical perspective. Each chapter in the book deals with an important research theme and synthesizes studies in relation to boundary spanning elements.
This book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narrative. Previous studies have often been disseminated across several academic disciplines like services marketing, personal selling and sales management etc. and this monograph aggregates studies dealing with boundary spanning elements or has boundary spanning elements related to the marketing function as the main empirical platform under a uniform theoretical perspective. Each chapter in the book deals with an important research theme and synthesizes studies in relation to boundary spanning elements.
A comprehensive overview of conceptual models in this important research domain Each chapter deals with one important theme in boundary spanning elements A good set of empirical studies to highlight the importance of the conceptual models

Autor*in

Sunil Sahadev

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Antecedent Constructs Boundary Spanning Element Customer-facing roles Goal Orientation Role Stress Service Employees

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