Advanced Business Analytics
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Beschreibung
The book describes advanced business analytics and shows how to apply them to many different professional areas of engineering and management. Each chapter of the book is contributed by a different author and covers a different area of business analytics. The book connects the analytic principles with business practice and provides an interface between the main disciplines of engineering/technology and the organizational, administrative and planning abilities of management. It also refers to other disciplines such as economy, finance, marketing, behavioral economics and risk analysis. This book is of special interest to engineers, economists and researchers who are developing new advances in engineering management but also to practitioners working on this subject.
The book describes advanced business analytics and shows how to apply them to many different professional areas of engineering and management. Each chapter of the book is contributed by a different author and covers a different area of business analytics. The book connects the analytic principles with business practice and provides an interface between the main disciplines of engineering/technology and the organizational, administrative and planning abilities of management. It also refers to other disciplines such as economy, finance, marketing, behavioral economics and risk analysis. This book is of special interest to engineers, economists and researchers who are developing new advances in engineering management but also to practitioners working on this subject.
Describes the interface of advanced business analytics and best practice Each chapter focuses on a specific area of business analytics such as retail, finance, marketing, supply chain and telecommunications Contains many case studies that show the reader how to apply the described approaches in their working environment Includes supplementary material: sn.pub/extras
Autor*in
Fausto Pedro García Márquez
Themen in »Advanced Business Analytics«
Behavioral Analytics Cohort Analysis Financial Services Analytics Marketing Analytics Retail Sales Analytics Risk & Credit Analytics