Familyness as a Competitive Advantage
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Beschreibung
What distinguishes successful family businesses? They use familyness as the source of their competitive advantage! This book presents an innovative approach to strategy formulation for family businesses which actively incorporates the family as a potential source of competitive advantage or disadvantage. In order to achieve sustainable competitive advantage in the marketplace, the goal is to create synergies between the business and the family. This objective is approached in three steps and provides answers to the following questions:
1. Assessing familyness – how does a family’s involvement in a business positively or negatively impact the resources and capabilities of a firm?
2. Familyness as a source of competitive advantage – how can positive familyness be exploited in order to build unique strategic excellence positions which target attractive value potential?
3. Enhancing familyness dynamics – how can the dynamics of family influence, tradition, structure and philosophy be purposely developed in order to sustain competitive advantage?
Autor*in
Corinne Mühlebach