The systematic collection of brain data will enable a qualitatively new form of influence through knowledge of the neural mechanisms of decision-making by contracting parties. Based on civil law, data protection law, consumer law and trade practices law, the author analyses the implications of neural targeting.
The systematic collection of brain data will enable a qualitatively new form of influence through knowledge of the neural mechanisms of decision-making by contracting parties. Based on civil law, data protection law, consumer law and trade practices law, the author analyses the implications of neural targeting.
Hannah Thornton
Geboren 1990; Wissenschaftliche Mitarbeiterin am Lehrstuhl für Bürgerliches Recht und Immaterialgüterrecht der Humboldt-Universität zu Berlin; 2023 Promotion; Rechtsreferendariat am Kammergericht.
Big Brain Data Informationsasymmetrie Manipulation Irreführung Neuronales Targeting