Multimodal Metaphor

Beschreibung

Metaphor pervades discourse and may govern how we think and act. But most studies only discuss its verbal varieties. This book examines metaphors drawing on combinations of visuals, language, gestures, sound, and music. Investigated texts include advertising, political cartoons, comics, film, songs, and oral communication. Where appropriate, the influence of genre and cultural factors is thematized.

Autor*in

Charles J. Forceville

Themen in »Multimodal Metaphor«

Cognitive linguistics pragmatics visual communication Kognitive Linguistik Pragmatik Visuelle Kommunikation

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