De Gruyter Handbook of Corporate Reputation Management
Revitalising the Field for Research and Practice
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Beschreibung
In a world shaped by digital disruption, social scrutiny, and rapidly evolving stakeholder expectations, corporate reputation has become one of the most valuable and vulnerable assets of modern organisations. How can organisations build trust, maintain legitimacy, and safeguard their reputation in an increasingly transparent and volatile environment?
The De Gruyter Handbook of Corporate Reputation Management: Revitalising the Field for Research and Practice brings together leading international scholars to explore how corporate reputation is conceptualised, measured, and strategically managed across contemporary organisational contexts. Integrating perspectives from marketing, management, communication, and organisational studies, the handbook examines the dynamic relationship between corporate reputation, identity, branding, and stakeholder engagement. It also addresses emerging challenges and opportunities arising from digital transformation, artificial intelligence, sustainability agendas, ESG expectations, and reputational risk in a highly connected global economy.Combining rigorous scholarship with practical insights, this handbook offers a comprehensive resource for academics, doctoral researchers, and graduate students, as well as managers, consultants, and policymakers seeking to understand and navigate the complexities of corporate reputation in the twenty-first century.Autor*in
T C Melewar
Themen in »De Gruyter Handbook of Corporate Reputation Management«
corporate reputation corporate branding corporate identity corporate image corporate strategy artificial intelligence metaverse
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Details
ISBN: 9783111471792
Verlag: De Gruyter
Erscheinung: 02.11.2026