Marktorientierte Unternehmensführung und Digitalisierung
Management im digitalen Wandel
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Beschreibung
Digitization promises companies greater efficiency, opportunities for development, and competitive advantages in new and traditional markets. To enjoy these benefits, companies need to overhaul their entire value-added chains: digital information must be collected, processed, and converted into marketable products. Achieving this requires corporate management that understands the process and how to initiate, control, and monitor it.
Autor*in
Dirk Lippold
Themen in »Marktorientierte Unternehmensführung und Digitalisierung«
Digitale Transformation Marketing Personal Organisationspsychologie Digital transformation marketing human resources organizational psychology