Automotive Management
Navigating the next decade of auto industry transformation
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Beschreibung
The authors point out the entire business orientated automotive value chain. With regard to the finance perspective these elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries, are highlighted. The book provides the link between science and business practice in the automotive industry.
Autor*in
Jens Diehlmann
Themen in »Automotive Management«
mobility concepts mobility industry strategic alliances BRIC countries automobile financial service automotive value chain electric vehicles