Chefsache Mandantenakquisition

Beschreibung

From the day they are licensed, attorneys have to be entrepreneurs. Client acquisition is essential for every lawyer. Many lawyers consider client acquisition as time-consuming and complicated, as a tedious necessity, or a form of salesmanship beneath their dignity. This work will help them organize a structured acquisition strategy geared to business goals. For the new edition, the chapter on online acquisition was extensively revised.

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Johanna Busmann

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