Identitätspositionierungen der DAX-30-Unternehmen

Beschreibung

Companies trade not only in raw materials and services but also systematically create factual, non-physical realities, such as identity, as part of their object worlds. To understand the linguistic quest for self-image and corporate identity, this study analyzes symbolic systems in companies’ representational texts, including slogans and mission statements.

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Simone Burel

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Wirtschaftskommunikation Identität Business Communication Identity

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