Kampagnen

Beschreibung

Campaigns are among the most important instruments of publicly communicating one’s interests. (Re-)Producing the knowledge of a society about itself, they provide information on the collective identity of the German society. A linguistic approach interested in ‘reality’ and aiming to offer insight into societal processes will grant new access to this field.

Autor*in

Marike Bartels

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Textlinguistik Pragmasemantik Öffentlichkeitsarbeit Makrosoziologie Text Linguistics Pragmasemantics Public Relations Macrosociology

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