Marketing Library and Information Services II
A Global Outlook
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Beschreibung
With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.
Autor*in
Dinesh K. Gupta
Themen in »Marketing Library and Information Services II«
Marketing Bibliotheksmarketing Library marketing marketing LANGUAGE ARTS & DISCIPLINES / Library & Information Science Library and Information Science, other Buchhandel, Bibliothekswesen