Metaphor and Mills
Figurative Language in Business and Economics
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Beschreibung
While the role of metaphor in economics and business is substantiated in multiple research articles no comprehensive book-length study has appeared. The book gives a comprehensive overview of the field and detailed studies on its main branches - metaphor in economic theory and history, in the introduction of coinage and in business contexts and practices. The global perspective of world-wide researchers, spanning different languages and cultures, provides a wealth of information, placing existing research within a consistent and coherent perspective and opening up new vistas.
Autor*in
Honesto Herrera-Soler
Themen in »Metaphor and Mills«
Applied Linguistics Cognitive Linguistics Metaphor and Economics Kognitive Linguistik Metaphern