Intercultural and International Business Communication
Theory, Research, and Teaching
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Beschreibung
This volume originates from the editors’ interest in one of the most relevant fields of research these days: Intercultural and International Business Communication. The needs of the business world to communicate effectively at an international level in order to overcome language differences have proved to be a fascinating topic for many scholars. International business discourse is culturally-situated and therefore context-dependent, and all three – discourse, culture and context – play a key role in the communication process. The present contributions analyse this topic under the perspective of theory, research and teaching. Different scholars have offered their views on the subject, presenting contributions on different areas related to business communication all over the world.
Autor*in
Juan Carlos Palmer-Silveira
Themen in »Intercultural and International Business Communication«
Aufsatzsammlung Business Business discourse Comm Communication Communication process Englisch Intercult Intercultural Intercultural communication Interkulturelles Management Internat Internatinal communication International International communication
Stimmen zu »Intercultural and International Business Communication«
«... this collection is undoubtedly a useful reference and research tool for anyone teaching English for (International) Business Communication or for Business Communication specialists.» (Fiona Cromarty-Lawtie, TESL-EJ)
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