Strategic Management

Beschreibung

This booklet explains briefly important concepts of strategic management. Thus it helps to build a common ground for understanding and discussing important strategic issues in practice. It is based on the rich scientific literature on strategic management which has been evolving over the last four decades and thus enables readers to develop basic knowledge for the ideas and core concepts of strategic management.

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Peter A. Abplanalp

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Unternehmensstrategie Strategisches Management Unternehmensführung Strategieentwicklung

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