Discourse, Identities and Genres in Corporate Communication
Sponsorship, Advertising and Organizational Communication
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Beschreibung
The studies collected in this volume contribute to shedding light on the multi-faceted complexity and stratification of identity within the context of corporate communication, by definition characterized by the interplay and intersection among genres, discursive practices and communicative events involving both individual and collective actors. The texts investigated include openly promotional genres specifically aimed at constructing and promoting a company’s image in the marketplace, such as those used in sponsorship and advertising, as well as organizational genres which in spite of their primarily operational purpose also incorporate cues aimed at the planned self-representation of the enterprise. The arguments presented in the various chapters and the research results supporting them bring evidence to the crucial role discourse plays in the construction of corporate identity at all levels.
Autor*in
Paola Evangelisti Allori
Themen in »Discourse, Identities and Genres in Corporate Communication«
Advertising Allori Communication complexity Corporate Discourse Evangelisti Genre Genres Identities interplay Organizational Sponsorship stratification
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«For readers who are interested in or intend to devote themselves to the study of professional identity, genre analysis, discourse analysis, English for Specific Purposes and even English for Academic Purposes, this volume is a treasure trove and highly recommended.» (Qiu Hui, Discourse Studies 16, 2014/1)
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