A Journey towards Happiness Management as a leitmotiv for well-being, social marketing and business success
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Beschreibung
In a world increasingly focused on efficiency and productivity, this publication explores the often-overlooked role of happiness and well-being in driving sustainable success. This book brings together leading research and practical insights, offering a framework for integrating happiness into business strategy, leadership, and social marketing. From "happy leadership" concepts to assessing well-being through artificial intelligence, the chapters illuminate how fostering a positive, engaged workplace enhances productivity, loyalty, and organizational resilience. Whether you are a leader, entrepreneur, or academic, this comprehensive guide provides actionable strategies to create happier teams, engage communities, and ultimately achieve lasting success in today's complex, global environment.
Autor*in
Rafael Ravina Ripoll
Themen in »A Journey towards Happiness Management as a leitmotiv for well-being, social marketing and business success«
Happiness management well-being social marketing organizational resilience sustainable success artificial intelligence prosocial behavior