Romantic Escapes
Post-Millennial Trends in Contemporary Popular Romance Fiction
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Beschreibung
This collection studies new developments in postmillennial popular romance fiction. The book discusses romance in different countries and explores how the genre has always been sensitive to customer demands and market trends. The chapters focus on how traditional formulae are being reshaped to meet the needs of contemporary transnational markets.
Romance continues to stand as the most profitable literary genre and the second most read book category. The developments reshaping the conventions and marketing practices of popular fiction, both inside and beyond the books themselves, have affected the romance genre in specific ways that demand critical attention. This book brings together a collection of twelve chapters on postmillennial developments in contemporary popular romance fiction produced in different countries in order to prove how the genre, which has always been sensitive to customer demands and market trends, has continued to evolve accordingly. The chapters focus on how traditional formulae are being reshaped and adapted to meet readers’ expectations and market demands within this thriving transnational industry.
Autor*in
Irene Pérez Fernández
Themen in »Romantic Escapes«
Contemporary Escapes Fernández Fiction Millennial Pérez Popular Post Romance Romantic Trends