Behind Ethical Consumption
Purchasing motives and marketing strategies for organic food products, non-GMOs, bio-fuels
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Beschreibung
This book presents five related studies, each dealing with the issue of the motivations behind ethical choices of consumption and discussing their implications on marketing strategy. The fields of investigation range from organic food to genetically modified products, from bio-fuels to new low-emission transport technologies, the consumption of each of which has by its very nature a recognized ethical validity. On these themes, this volume offers a European point of view and, in particular, an Italian one, either extending studies undertaken in various countries, or proposing new and original lines of research into the antecedents of purchase intentions that have never before been explored.
Autor*in
Gianluigi Guido
Themen in »Behind Ethical Consumption«
Behind Consumption Ecology and Environmental Science Ethical food fuels GMOs Guido marketing Marktforschung motives organic products Purchasing strategies