Nostalgia and Consumer Behavior
A Socially Embedded Theory of Memory‑Driven Consumption
Buch in deiner Nähe kaufen
Beschreibung
This book offers a theoretically grounded and empirically rich examination of how nostalgia shapes consumption behavior through memory, identity, and social interaction. Moving beyond treatments of nostalgia as an individual emotion or marketing cue, it conceptualizes nostalgic consumption as a socially embedded process in which autobiographical memories are formed, retrieved, reconstructed, and validated through relationships with family, peers, and communities.
Drawing on an original mixed‑methods design that combines netnography, in‑depth interviews, and survey‑based structural equation modeling, this book provides rare insight into the psychosocial mechanisms linking childhood memories to adult purchase decisions. The analysis demonstrates how nostalgia operates through gradual memory retrieval, symbolic meaning, self‑image congruence, and social endorsement, producing consumption behaviors that are both individual and relational, including purchasing for others and intergenerational transmission of brands and experiences.
Situated in a Latin American context, this book expands a literature dominated by Western settings and offers a coherent framework that integrates theories of memory, nostalgia, perception, and social cognitivism. It is of strong interest to scholars in consumer research, marketing, psychology, and sociology seeking a deeper understanding of memory‑driven consumption as a social phenomenon.
Manuel Sotelo Duarte is Research Professor in Marketing in the Business School at the Tecnológico de Monterrey, Mexico. His expertise includes designing, conducting, and analyzing market research; developing competitive marketing strategies; evaluating and developing new products; creating advertising materials; and managing human resources.
This book offers a theoretically grounded and empirically rich examination of how nostalgia shapes consumption behavior through memory, identity, and social interaction. Moving beyond treatments of nostalgia as an individual emotion or marketing cue, it conceptualizes nostalgic consumption as a socially embedded process in which autobiographical memories are formed, retrieved, reconstructed, and validated through relationships with family, peers, and communities.
Drawing on an original mixed‑methods design that combines netnography, in‑depth interviews, and survey‑based structural equation modeling, this book provides rare insight into the psychosocial mechanisms linking childhood memories to adult purchase decisions. The analysis demonstrates how nostalgia operates through gradual memory retrieval, symbolic meaning, self‑image congruence, and social endorsement, producing consumption behaviors that are both individual and relational, including purchasing for others and intergenerational transmission of brands and experiences.
Situated in a Latin American context, this book expands a literature dominated by Western settings and offers a coherent framework that integrates theories of memory, nostalgia, perception, and social cognitivism. It is of strong interest to scholars in consumer research, marketing, psychology, and sociology seeking a deeper understanding of memory‑driven consumption as a social phenomenon.
Reconceptualizes nostalgia as a social process shaped by memory, meaning, and interaction with family and communities Advances consumer memory theory by showing autobiographical memory retrieval is gradual and socially reconstructed Shows nostalgia drives consumption, enabling intergenerational transmission of brands, practices, and meanings
Autor*in
Manuel Sotelo Duarte
Themen in »Nostalgia and Consumer Behavior«
Nostalgic consumption Social memory and consumption Autobiographical memory in consumption Nostalgia marketing research Social influence on consumer behavior Memory retrieval and decision making Purchase intention and nostalgia Psychosocial factors in consumption Collective memory and consumption behavior Symbolic consumption and nostalgia Netnography in marketing research Social identity and consumption Nostalgia in emerging markets Consumer behavior and autobiographical memory