Breakthrough Product Development: Market Competition and Conceptual Design
Volume II: Design Concept Generation and Improvement
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Beschreibung
This volume shows how conceptual design can be approached systematically to create breakthrough products and improve existing ones under intense competition. It focuses on the fuzzy front end, where early decisions about product functions and architecture can strongly influence later competitiveness. The Innovative Design Thinking framework draws on propositional logic, Axiomatic Design Theory, and Relative Complexity Theory to make conceptual reasoning explicit, traceable, and teachable. The volume presents methods for concept formation, categorization, selection, zigzagging, root-cause diagnosis, partial redesign, and sequence management, together with human-led, AI-supported conceptual design agents and application examples. It is intended for advanced students, researchers, engineers, designers, product developers, and system architects seeking practical methods for developing logically feasible, functionally simple, physically viable, and competitive product concepts.
This volume shows how conceptual design can be approached systematically to create breakthrough products and improve existing ones under intense competition. It focuses on the fuzzy front end, where early decisions about product functions and architecture can strongly influence later competitiveness. The Innovative Design Thinking framework draws on propositional logic, Axiomatic Design Theory, and Relative Complexity Theory to make conceptual reasoning explicit, traceable, and teachable. The volume presents methods for concept formation, categorization, selection, zigzagging, root-cause diagnosis, partial redesign, and sequence management, together with human-led, AI-supported conceptual design agents and application examples. It is intended for advanced students, researchers, engineers, designers, product developers, and system architects seeking practical methods for developing logically feasible, functionally simple, physically viable, and competitive product concepts.
Provides a systematic framework for generating new product concepts and improving non-competitive existing ones Makes conceptual design explicit and traceable via propositional logic, Axiomatic Design, and complexity theory Extends conceptual design through human-led, AI-supported agents for concept generation, redesign, and sequencing
Autor*in
Stephen C.-Y. Lu
Themen in »Breakthrough Product Development: Market Competition and Conceptual Design«
Breakthrough Product Development Innovative Conceptual Design Market Competition New Product Develop Axiomatic Design Theory Relative Complexity Theory The S-Curve for Product Lifecycle Logic Proposition for Concept Generation Red-Ocean Market Blue-Ocean Market