Breakthrough Product Development: Market Competition and Conceptual Design
Volume I: Market Dynamics and Competitive Strategy
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Beschreibung
This volume helps readers understand and navigate market competition in new product development. It explains how breakthrough products can create new markets or reshape existing ones when competition is treated as an integral part of product development rather than an external constraint. A socio-technical perspective traces how developers, products, markets, and customers co-evolve across Early, Mainstream, and Late Markets, showing why development priorities must shift as competition changes. The discussion covers emerging demand, Dominant Designs, Segment Zero, modularization, commoditization, outsourcing, digital transformation, generative AI, and responsible strategy. Written for advanced students, researchers, engineers, product managers, innovation leaders, and technology strategists, the volume offers a framework for interpreting market dynamics, recognizing blue-ocean opportunities, and guiding breakthrough products through changing competitive conditions.
This volume helps readers understand and navigate market competition in new product development. It explains how breakthrough products can create new markets or reshape existing ones when competition is treated as an integral part of product development rather than an external constraint. A socio-technical perspective traces how developers, products, markets, and customers co-evolve across Early, Mainstream, and Late Markets, showing why development priorities must shift as competition changes. The discussion covers emerging demand, Dominant Designs, Segment Zero, modularization, commoditization, outsourcing, digital transformation, generative AI, and responsible strategy. Written for advanced students, researchers, engineers, product managers, innovation leaders, and technology strategists, the volume offers a framework for interpreting market dynamics, recognizing blue-ocean opportunities, and guiding breakthrough products through changing competitive conditions.
Treats market competition as an integral part of breakthrough product development, not an external constraint Explains how products, markets, developers, and customers co-evolve across Early, Mainstream, and Late Markets Links new market opportunities with lifecycle strategy, digital transformation, generative AI, and responsibility
Autor*in
Stephen C.-Y. Lu
Themen in »Breakthrough Product Development: Market Competition and Conceptual Design«
Breakthrough Product Development Innovative Conceptual Design Market Competition New Product Develop Axiomatic Design Theory Relative Complexity Theory The S-Curve for Product Lifecycle Logic Proposition for Concept Generation Red-Ocean Market Blue-Ocean Market