Artificial Intelligence and Consumerism
Digital Mediation and the Evolution of Consumer Experience
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Beschreibung
“This book examines the dynamics between AI-driven changes in consumer behavior and their influence on the marketplace through an interdisciplinary lens, bringing together technological, behavioral, marketing, ethical, and broader business perspectives. It is a timely, comprehensive, well-researched, yet practical analysis of an important and still unfolding transformation.”
—Tanya Zlateva, PhD, Dean, Metropolitan College, Boston University, Boston, MA
“A timely and insightful exploration of how artificial intelligence is reshaping consumer behavior, market relationships, and value creation. Authors offer a compelling framework for understanding next-generation consumerism in digitally mediated markets. An excellent read for students, researchers, and managers seeking to make sense of the new dynamics of AI-enabled markets.”
—Horacio Arredondo, PhD, National Dean, EGADE Business School, Tecnológico de Monterrey, Mexico
“Understanding consumerism is a fascinating task. This book comes at the perfect moment, when AI-based solutions are taking over the stage to promote, manage and strategize consumer behavior. Marketers, companies and academics can find here a unique source of discussion and insights.”
—Alexandre Lobo, PhD, Full Professor of Data Sciences & Vice-Rector, University of Saint Joseph, Macau SAR, China
This book examines how evolving technologies and AI-driven interfaces are transforming consumerism into a customer-centric, value co-creation philosophy. Drawing on research and best practices, it explores digital networking, social learning, cognitive reasoning, and interactive communication as forces reshaping consumer engagement. The book offers timely insights into AI-based marketing strategies that reduce decision complexity, manage consumer chaos, foster social innovation, and strengthen value-driven consumption in competitive markets. It equips scholars, managers, and students with forward-looking perspectives for understanding consumer transformation in the intelligent marketplace.
Rajagopal is Distinguished Professor of Marketing at EGADE Business School of Tecnologico de Monterrey at Mexico City Campus and Visiting Professor at Metropolitan College Boston University.
Marcus Goncalves is Associate Professor of the Practice of Administrative Sciences at Metropolitan College, Boston University.
This book examines how evolving technologies and AI-driven interfaces are transforming consumerism into a customer-centric, value co-creation philosophy. Drawing on research and best practices, it explores digital networking, social learning, cognitive reasoning, and interactive communication as forces reshaping consumer engagement. The book offers timely insights into AI-based marketing strategies that reduce decision complexity, manage consumer chaos, foster social innovation, and strengthen value-driven consumption in competitive markets. It equips scholars, managers, and students with forward-looking perspectives for understanding consumer transformation in the intelligent marketplace.
Provides a comprehensive analysis of how AI is transforming consumer behavior, consumerism, and customer experience Discusses digital nomads, marketing 5.0, and the debate on AI, consumer behavior, and neuropsychological responses Critically examines AI ethics, transparency, privacy, and governance in customer-centric marketing and engagement
Autor*in
Rajagopal
Themen in »Artificial Intelligence and Consumerism«
consumer behavior innovation marketing strategy emerging markets customer-centric marketing digital consumer experience digital nomads AI-driven marketing customer experience management consumer decision-making personalization algorithmic co-intelligence
Stimmen zu »Artificial Intelligence and Consumerism«
“This book examines the dynamics between AI-driven changes in consumer behavior and their influence on the marketplace through an interdisciplinary lens, bringing together technological, behavioral, marketing, ethical, and broader business perspectives. It is a timely, comprehensive, well-researched, yet practical analysis of an important and still unfolding transformation.” (Tanya Zlateva, PhD, Dean, Metropolitan College, Boston University, Boston, MA)
“A timely and insightful exploration of how artificial intelligence is reshaping consumer behavior, market relationships, and value creation. Authors offer a compelling framework for understanding next-generation consumerism in digitally mediated markets. An excellent read for students, researchers, and managers seeking to make sense of the new dynamics of AI-enabled markets.” (Horacio Arredondo, PhD, National Dean, EGADE Business School, Tecnológico de Monterrey, Mexico)
“Understanding consumerism is a fascinating task. This book comes at the perfect moment, when AI-based solutions are taking over the stage to promote, manage and strategize consumer behavior. Marketers, companies and academics can find here a unique source of discussion and insights.” (Alexandre Lobo, PhD, Full Professor of Data Sciences & Vice-Rector, University of Saint Joseph, Macau SAR, China)
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