Smooth Marketing and Consumption in Tumultuous Pre-1949 China
A Critical Analysis
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Beschreibung
This book is the first comprehensive work to study pre-1949 marketing history in China (1840-1949), a period of modernization under internal and external pressures. Providing readers with an eclectic lens to understand historical marketing and consumption, it primarily relies on a critical analysis of multiple historical sources including archives (government and corporate), Difangzhi (local gazetteers), Biji (personal notes) and memoirs, newspapers, and local Wenshi Ziliao (history and literature accounts).
The author demonstrates that pre-1949 Chinese marketing and consumption were neither mass-production-based nor flexible-specialization-based, but fragmentized business behavior, embedded in a socio-politically unstable market.
The volume will be useful for understanding the historical origins of marketing strategies, consumer behavior, and consumer culture in contemporary China. In addition, from a business and marketing perspective, this book offers a fresh understanding of Modern China that is sure to capture the attention of Sinologists and scholars in Asian studies.
Tony Yan is a professor of marketing at College of Saint Benedict & Saint John's University. Tony earned a Ph.D. degree in political science and a second Ph.D. in marketing. He also holds MAs in history, political science, and economics.Tony's research interests include business strategy, international marketing, political economy, public policy, and historical research of marketing. His work has appeared in Asia Pacific Journal of Marketing and Logistics, Journal of Historical Research in Marketing, Journal of Marketing Management, the Journal of Current Issues and Research in Advertising, Journal of Management History, Journal of Macromarketing, among others.This book is the first comprehensive work to study pre-1949 marketing history in China (1840-1949), a period of modernization under internal and external pressures. Providing readers with an eclectic lens to understand historical marketing and consumption, it primarily relies on a critical analysis of multiple historical sources including archives (government and corporate), Difangzhi (local gazetteers), Biji (personal notes) and memoirs, newspapers, and local Wenshi Ziliao (history and literature accounts).
The author demonstrates that pre-1949 Chinese marketing and consumption were neither mass-production-based nor flexible-specialization-based, but fragmentized business behavior, embedded in a socio-politically unstable market.
The volume will be useful for understanding the historical origins of marketing strategies, consumer behavior, and consumer culture in contemporary China. In addition, from a business and marketing perspective, this book offers a fresh understanding of Modern China that is sure to capture the attention of Sinologists and scholars in Asian studies.
Comprehensively covers marketing history and consumption in ‘Old China’ (1840-1949) from multiple angles Demonstrates how marketing and consumption are social and political behaviors Discusses marketing strategies and consumption in a context marked by inequality, instability, and economic fluctuations
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Tony Yan
Themen in »Smooth Marketing and Consumption in Tumultuous Pre-1949 China«
consumer behavior social history controversial product consumption business history Asian studies business strategy corporate behavior tourism consumer culture