Business Analytics with R
A Tidy Approach
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Beschreibung
Machine learning has become an essential component of modern business analytics -- driving insights, optimizing operations, and supporting strategic, data-informed decisions. This textbook offers a hands-on and accessible introduction to applying machine learning in business settings using R, with a strong emphasis on the tidy ecosystem. Key packages such as tidyverse, tidymodels, and tidytext provide a cohesive and efficient framework for data analysis, modeling, and communication.
Balancing theoretical foundations with applied practice, the book introduces mathematical ideas in a clear, intuitive manner, always anchored in realistic business scenarios. Suitable for the classroom and independent research, readers will gain the confidence and tools to apply the tidy ecosystem effectively, from data preparation to modeling to interpretation, enabling reproducible, interpretable, and impactful analytics in dynamic business environments.
Bowei Chen is a Professor of Business Analytics and Artificial Intelligence at the Adam Smith Business School, University of Glasgow, UK, and the Founding Programme Director of the MSc in Business Analytics programme. He received his PhD in Computer Science from the University College London. His research interests include business analytics, artificial intelligence, machine learning, and data science applications in management, finance, and the social sciences. He has published in leading academic conferences, journals, and books in these fields, and has undertaken international research collaborations and academic appointments across different institutions.
Tianyuan Huang is a Lecturer of Data Science and Big Data Technologies at the School of Data Science, Zhejiang University of Finance & Economics, China. He earned his PhD from Fudan University and has authored three R programming books in China. His current research mainly focuses on quantitative science studies, and he is also dedicated to leveraging data science to rapidly build domain expertise and advance scientific knowledge discovery. In addition to his publications, he supports the R community by maintaining several CRAN packages, such as akc for automated knowledge classification and tidyfst for efficient tidy data manipulation.
Machine learning has become an essential component of modern business analytics -- driving insights, optimizing operations, and supporting strategic, data-informed decisions. This textbook offers a hands-on and accessible introduction to applying machine learning in business settings using R, with a strong emphasis on the tidy ecosystem. Key packages such as tidyverse, tidymodels, and tidytext provide a cohesive and efficient framework for data analysis, modeling, and communication.
Balancing theoretical foundations with applied practice, the book introduces mathematical ideas in a clear, intuitive manner, always anchored in realistic business scenarios. Suitable for the classroom and independent research, readers will gain the confidence and tools to apply the tidy ecosystem effectively, from data preparation to modeling to interpretation, enabling reproducible, interpretable, and impactful analytics in dynamic business environments.
Provides a comprehensive resource on machine learning and business analytics using the 'R' programming language Adopts the tidy approach, one of the most popular and user-friendly frameworks for hands-on data analysis in R Includes learning objectives, worked examples, case studies, and exercises for the classroom and independent study Including GitHub repository
Autor*in
Bowei Chen
Themen in »Business Analytics with R«
tidyverse tidymodels tidy text machine learning artificial intelligence AI text mining data science