Balancing Nudges between Individual Choice and Environmental Influence
A Multidimensional Framework for Nudging
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Beschreibung
This Palgrave Pivot provides a succinct yet holistic foundation in nudge theory, introducing a unique four-quadrant radar model which classifies nudges according to domain of application, intervention mechanism, psychological process, and design features. By mapping nudges across these interconnected analytical dimensions, the book reveals the underlying architecture of behavioral choice interventions.
The book aims to root nudge analysis inherently as part of a broader choice architecture paradigm, moving beyond reductive classifications to reveal the hidden geometry of human decision-making. It aligns with the Sustainable Development Goals by highlighting the role of nudge theory in addressing global challenges, from health and environmental behaviors to digital ethics and policy innovation, while incorporating a range of case studies to illustrate the real-world implications of nudges. This concise and accessible resource will be a valuable tool for not only scholars and students, but also policymakers and professionals, working across the behavioral sciences on socio-economic policy issues. Whether you are designing interventions, evaluating nudge effectiveness, or seeking to understand the ethical dimensions of behavioral influence, this framework offers a practical yet theoretically rigorous approach to the evolving landscape of choice architecture.
Alessia Dorigoni is a Researcher at the Neuroscience Consumer Lab at the University of Trento, Italy, where she analyzes eye movements, facial expressions, and galvanic skin response. She holds a PhD in Economics and Management, and her research expertise centers on consumer neuroscience, data analysis, and behavioral neuroeconomics.
This Palgrave Pivot provides a succinct yet holistic foundation in nudge theory, introducing a unique four-quadrant radar model which classifies nudges according to domain of application, intervention mechanism, psychological process, and design features. By mapping nudges across these interconnected analytical dimensions, the book reveals the underlying architecture of behavioral choice interventions.
The book aims to root nudge analysis inherently as part of a broader choice architecture paradigm, moving beyond reductive classifications to reveal the hidden geometry of human decision-making. It aligns with the Sustainable Development Goals by highlighting the role of nudge theory in addressing global challenges, from health and environmental behaviors to digital ethics and policy innovation, while incorporating a range of case studies to illustrate the real-world implications of nudges. This concise and accessible resource will be a valuable tool for not only scholars and students, but also policymakers and professionals, working across the behavioral sciences on socio-economic policy issues. Whether you are designing interventions, evaluating nudge effectiveness, or seeking to understand the ethical dimensions of behavioral influence, this framework offers a practical yet theoretically rigorous approach to the evolving landscape of choice architecture.
Provides a comprehensive but concise overview of nudges in various domains Integrates theoretical understanding with practical insights to guide policy design Integrates perspectives from behavioral economics, cognitive psychology, health and sustainability studies
Autor*in
Alessia Dorigoni
Themen in »Balancing Nudges between Individual Choice and Environmental Influence«
Nudging Behavioral Science System 1 and System 2 Decision-Making Health Behavior Environmental Sustainability Financial Decision-Making Education Strategies Social Inclusion Bias Reduction Public policy design