Contemporary Marketing Practices in Africa , Volume 2
Ethical and Sustainability Perspectives
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Beschreibung
Contemporary Marketing Practices in Africa: Ethical and Sustainability Perspectives is the second volume in a series of two published to honor Professor Kofi Q. Dadzie’s enduring contributions to African business and development scholarship and his leadership in advancing research capacity and elevating global visibility of African scholarship.
This second volume brings together leading scholars to examine through empirical, conceptual, and multidisciplinary perspectives the ethical and sustainability imperatives that increasingly shape customer value and define responsible marketing in Africa. Several issues are covered, including ethical compliance in market‑oriented strategies, consumer perceptions of online behavioral advertising, responsible technology use, sustainable consumption, public information systems, sustainable material management, strategic sustainability marketing, crisis‑driven business resilience, and transformative arts‑based approaches to consumer inclusion. This volume complements and deepens the strategic and technological insights provided in Volume 1, providing readers with a holistic understanding of contemporary marketing in Africa.
This volume is designed for practitioners, policymakers, and scholars who seek actionable perspectives on ethical responsibility and environmental stewardship within African marketing contexts.
Ayantunji Gbadamosi is Associate Professor of Marketing and Chair of the Ethics Committee at the Royal Docks School of Business and Law, University of East London, UK. He previously led research and knowledge exchange in the school. He is President of the Academy of African Business and Development and Visiting Professor at the University of Fort Hare, South Africa. His research spans consumer behaviour, SME marketing, communications, and marketing to children.
Charles Blankson is Professor of Marketing and Chair of the Department of Marketing at the G. Brint Ryan College of Business, University of North Texas, USA.
Simon P. Sigué is Interim Dean of the Faculty of Graduate Studies, Athabasca University, Canada, and Visiting Professor of Marketing at the Wits Business School of Sciences, South Africa. He is the author of several books and articles published in leading marketing journals.
Contemporary Marketing Practices in Africa: Ethical and Sustainability Perspectives is the second volume in a series of two published to honor Professor Kofi Q. Dadzie’s enduring contributions to African business and development scholarship and his leadership in advancing research capacity and elevating global visibility of African scholarship.
This second volume brings together leading scholars to examine through empirical, conceptual, and multidisciplinary perspectives the ethical and sustainability imperatives that increasingly shape customer value and define responsible marketing in Africa. Several issues are covered, including ethical compliance in market‑oriented strategies, consumer perceptions of online behavioral advertising, responsible technology use, sustainable consumption, public information systems, sustainable material management, strategic sustainability marketing, crisis‑driven business resilience, and transformative arts‑based approaches to consumer inclusion. This volume complements and deepens the strategic and technological insights provided in Volume 1, providing readers with a holistic understanding of contemporary marketing in Africa.
This volume is designed for practitioners, policymakers, and scholars who seek actionable perspectives on ethical responsibility and environmental stewardship within African marketing contexts.
Provides one of the most comprehensive, multi‑method examinations of ethics in African marketing Highlights the central role of indigenous knowledge and grassroots actors in shaping sustainable marketing systems Introduces new frameworks for understanding Africa‑rooted research paradigms, expanding the methodological landscape
Autor*in
Ayantunji Gbadamosi
Themen in »Contemporary Marketing Practices in Africa , Volume 2«
Digital Inclusion in Emerging Markets Technology-Enabled Sustainable Marketing Artificial Intelligence and Marketing Ethics Service-Dominant Logic in African Contexts Technology Acceptance Model for Sustainability Ethical Compliance in Pharmaceutical Marketing Online Behavioral Advertising in Africa Technological Innovation and Entrepreneurship Sustainable Consumption Behavior in Africa Grassroots Market Information Systems Market Orientation and New Product Development Value Co-creation and Business Resilience Crisis-Driven Consumer Behavior Political Marketing and Electoral Branding Decolonizing Consumer Research in Africa