Food waste has traditionally been approached from the perspective of economics and ecological damage. This book adds an underexplored dimension: religious beliefs, ethics and cultural practices and their influence on consumer behaviour. From a detailed study of 1000 households, this book analyses consumer behaviour across the acts of planning, shopping, storing, preparing and, finally, consuming food. In this way, readers are provided with a linear and comprehensible path through the process of food waste generation, and an exploration of the situations which lead to food waste, all with the added lens of the religious and cultural practices highlighted in the survey responses. Adopting an interdisciplinary approach, including management and religious studies, the book will be of great interest to students and scholars of food waste, sustainable management and consumer behaviour.
Dženan Kulović is Associate Professor in the Department of Management at the Faculty of Economics, University of Zenica, Bosnia and Herzegovina. He serves as the Head of the Management Study Program at the University of Zenica. Throughout his academic career, he has taught at the Universities of Sarajevo, Tuzla, and Mostar.
Nedžad Grabus is Professor at the Department of Aqeedah, Sufism, and Comparative Religion at the Faculty of Islamic Studies, University of Sarajevo, Bosnia and Herzegovina. He serves as the Mufti of Sarajevo within the Islamic Community in Bosnia and Herzegovina. Throughout his academic career, he has taught at the Universities of Ljubljana, Zagreb, and Bihać.
Food waste has traditionally been approached from the perspective of economics and ecological damage. This book adds an underexplored dimension, religious beliefs, ethics and cultural practices and their influence on consumer behaviour. From a detailed study of 1000 households, this book analyses consumer behaviour across the acts of planning, shopping, storing, preparing and, finally, consuming food. In this way, readers are provided with a linear and comprehensible path through the process of food waste generation, and an exploration of the situations which lead to food waste, all with the added lens of the religious and cultural practices highlighted in the survey responses. Adopting an interdisciplinary approach, including management and religious studies, the book will be of great interest to students and scholars of food waste, sustainable management and consumer behaviour.
Dženan Kulović
sustainability management religious studies social responsbility marketing circular economy organisational behaviour SDG 12 sustainable development goals
“This book opens an important space for understanding food waste as more than an economic challenge. The authors bring together research results, household behaviour, and practical insights in a clear and thoughtful way that encourages readers to rethink their habits and become part of a more sustainable future—led by better angels of our nature. This work is an important contribution to the public conversation on sustainability and responsible behaviour in society.” (Zlatko Lagumdžija, Professor Emeritus in the Department of Management and Information Technologies, University of Sarajevo, Bosnia and Herzegovina)
“In a world that changes faster than our daily routines, this book shows how small household decisions can nudge us to rethink how we use food and why we waste it. The research findings offer clear and meaningful insights that uncover behavioural patterns which often remain hidden. This is a rare study that brings everyday experience into dialogue with methodologically rigorous research.” (Zoltán Baracskai, Professor and Academic Director in the Doctoral School of Regional Sciences, Széchenyi István University, Hungary)
“This book goes beyond the surface of the data and reveals how people truly think, decide, and act when it comes to food waste. The authors offer a conceptually clear and empirically convincing framework that enables a deeper understanding of household behaviour. The book stands as an example of how a complex phenomenon can be explained in a simple way while preserving intellectual depth and contextual richness.” (Viktor Dörfler, Professor in the Department of Management Science, University of Strathclyde, UK)