This book discusses the evolutionary aspects of Web 3.0 on enterprises with an emphasis on the managerial decisions that entrepreneurs must take to advance from the emerging technological markets. In particular, the book invests on startups in introduction and growth phase of their life cycle with a theoretical lens to understand how they use the opportunities of platform economy in value delivery and co-creation. It also sheds light on different aspects of how enterprises deal with complexities and challenges of this new economy and how firms explore, evaluate and exploit the opportunities it presents. Case studies and business models are also provided.
This book discusses the evolutionary aspects of Web 3.0 on enterprises with an emphasis on the managerial decisions that entrepreneurs must take to advance from the emerging technological markets. In particular, the book invests on startups in introduction and growth phase of their life cycle with a theoretical lens to understand how they use the opportunities of platform economy in value delivery and co-creation. It also sheds light on different aspects of how enterprises deal with complexities and challenges of this new economy and how firms explore, evaluate and exploit the opportunities it presents. Case studies and business models are also provided.
Offers a meso analysis to study the impact of the platform economy on organizations, firms and enterprises Features contributions from the fields of technology entrepreneurship, industrial organizations, media management, and information technology Applies research theories such as strategic acquisition, competency theory, theory of niche, efficient media markets, etc
Datis Khajeheian
Theory of Niche Business Model Innovation Sustainability and Corporate Social Responsibility Dropshipping Sharing Economy C2C Platforms Extended Technology Acceptance Model Transaction-Cost Economics Pricing in Platforms Business Platform Strategy Co-Dyadic-Triadic-Network Value Shop Framework