Political Communication in Britain
Campaigning, Media and Polling in the 2024 General Election
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Beschreibung
"A must-read for anyone wanting to know how a resurgent Labour Party took back control of government after fourteen years in the political wilderness. Blending insider accounts with cutting-edge analysis of TikTok, political branding, polling methods and ‘Broken Britain’ focus groups, this collection is essential reading for anyone serious about British politics and election communication."
— Erik P. Bucy, Regents Professor of Strategic Communication, Texas Tech University, USA
"Unique and essential reading on the 2024 general election, Political Communications is, once again, an invaluable historical record. Combining exclusive insight from practitioners with intricate analysis of the campaign and academic and polling analysis of voters, you’ll learn things here you can’t anywhere else, bringing the whole election, its campaign and protagonists and the various debacles that preceded it, into vivid light, explanation and clarity."
— Jane Green, Professor of Political Science and British Politics, Nuffield College, UK, and British Polling Council President
"The quality of the analysis and the range of topics covered make this latest volume in the series an indispensable guide to the significant 2024 general election. It has recruited a remarkable team of researchers and uncovers many neglected topics."
— Dennis Kavanagh, Emeritus Professor of Politics, University of Liverpool, UK
Political Communication in Britain features contributions from a team of experts who experienced the 2024 General Election from their respective vantage points. Representatives from the major parties, media, regulatory and polling organisations reflect on an eventful campaign that delivered a change of government and landslide victory on a historically modest winning share of the vote. The collection also features analyses from leading academics on how the election was contested and reported as well as how the electorate perceived the choice before them.
Dominic Wring is Professor of Political Communication and Head of Communication and Media at Loughborough University, UK.
Simon Atkinson is Chief Knowledge Officer at Ipsos, UK.
Emily Harmer is Senior Lecturer in Media at the University of Liverpool, UK.
Roger Mortimore is Professor of Public Opinion and Political Analysis at King’s College London, UK.
Political Communications is a now established series of eleven books, the first of which appeared in the aftermath of the watershed General Election of 1979. Cumulatively the series offers unique insights from both practitioner and academic perspectives with commentaries from those responsible for organizing, reporting, and analyzing every campaign held during the last 45 years. The primary focus of the books is to understand the interplay between the rival parties, various media and the voting public, and the similarities and differences between this and previous elections.
This book resembles previous volumes in terms of its structure. The content will, however, differ not least because this election ended in the return of a new government. Political Communication in Britain (2024) will provide commentaries from party insiders about a campaign whose outcome was seemingly not in doubt, but which nonetheless delivered some surprising results due to the idiosyncrasies of the UK electoral system. The book will examine the workings and efforts of various rival campaign, both online and off, in the context of a hastily called election held in July for the first time since 1945. The reporting of events and role of journalism in seeking to hold the rival politicians will be discussed including by those responsible for delivering some of the most popular news coverage. A range of polling experts will examine how voters experienced the campaign through use of quantitative and qualitative based forms of analysis to provide insights into why and how so many different parties were able to gain the necessary support to secure representation in the House of Commons. Aside from Labour, the other beneficiaries from this campaign were the Liberal Democrats, Reform UK, the Greens, and a range of independents: the reasons for their successes will be complemented by explorations of why the Conservatives and Scottish Nationalists succumbed to such heavy defeats.
Is the 11th volume in the Political Communications longstanding series launched in 1979 Provides practitioner and academic commentaries from those who organised, reported on and monitored the 2024 Election Seeks to understand the relationships between the parties, media and voting public
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Dominic Wring
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British Politics British General Election of 2024 Political Campaigning Polling Party Politics Voting Behaviour