Conscious Consumption
The Role of Artificial Intelligence in the Emergence of the Ethical Consumer
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Beschreibung
Ethical consumption encompasses a broad spectrum of issues including fair trade, sustainable sourcing, cruelty-free products, and ethical labour practices. Beyond mere transactions, today’s consumers seek alignment with values, pushing for sustainability, transparency, and social responsibility.
This book explores the transformative landscape of consumer behaviour and dissects the roots and repercussions of this paradigm shift, illustrating its profound impact on businesses globally. The symbiotic relationship between Artificial Intelligence and ethical marketing is discussed, revealing how AI-driven analytics and personalized messaging empower brands to authentically connect with conscientious consumers. By embracing ethical branding strategies, leveraging AI technologies, and fostering genuine engagement, companies can navigate the intricate terrain of conscious consumption, forging lasting connections and driving positive change.
Pascal Stiefenhofer is a mathematician and economist with doctorates in both fields, and Senior Lecturer at Newcastle University, UK. His research spans economics, mathematics, and philosophy, focusing on AI, dynamical systems, and rationality under uncertainty. He serves as Associate Editor of Philosophy of Management and the Journal of Philosophical Economics.
Ethical consumption encompasses a broad spectrum of issues including fair trade, sustainable sourcing, cruelty-free products, and ethical labour practices. Beyond mere transactions, today’s consumers seek alignment with values, pushing for sustainability, transparency, and social responsibility.
This book explores the transformative landscape of consumer behaviour and dissects the roots and repercussions of this paradigm shift, illustrating its profound impact on businesses globally. The symbiotic relationship between Artificial Intelligence and ethical marketing is discussed, revealing how AI-driven analytics and personalized messaging empower brands to authentically connect with conscientious consumers. By embracing ethical branding strategies, leveraging AI technologies, and fostering genuine engagement, companies can navigate the intricate terrain of conscious consumption, forging lasting connections and driving positive change.
Provides a holistic understanding of how AI technologies shape ethical consumption, informed by diverse academic fields Includes case studies from around the world, enhancing practical understanding and offering actionable insights Looks ahead to the future of ethical consumption and AI, exploring emerging trends and predicting future developments
Autor*in
Pascal Stiefenhofer
Themen in »Conscious Consumption«
ethical consumption artificial intelligence in marketing sustainable business practices conscious consumerism electric vehicles ethical AI in marketing