Marketing and Smart Technologies
Proceedings of ICMarkTech 2025, Volume 2
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Beschreibung
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2025), held at University of Valencia, Valencia, Spain, between November 27 and 29, 2025. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2025), held at University of Valencia, Valencia, Spain, between November 27 and 29, 2025. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Discusses smart technologies for effective solutions in business and marketing Presents the outcomes of the ICMarkTech 2025 conference, held in Valencia, Spain Serves as a reference resource for researchers and practitioners in academia and industry
Autor*in
José Luís Reis
Themen in »Marketing and Smart Technologies«
Artificial Intelligence Virtual and Augmented Reality Data Mining Big Data Marketing Data Science Machine Learning Metaverse and NFT applied to Marketing Digital Marketing Proceedings of ICMarkTech 2025