Political Branding in Ghana
Designing and Delivering the Political Brand Promise
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Beschreibung
This is a pioneer book on political branding in Ghana hence, explores political branding from a developing democratic context. It discusses how political branding principles have been adapted to suit the unique context of Ghana and how political branding in Ghana connects with similar practices in developed countries to show that political branding is valuable in both advanced and developing democracies. The book argues that political branding is a continuous management activity therefore, does not end when elections are won. So, in government key branding techniques need to be applied to keep the political brand relevant to the political market. It therefore provides a novel theoretical model that offers data-led understanding of designing and delivering the political brand promise as a pre-and -post election political branding tool to offer deep insight into political branding beyond elections.
Joyce Manyo holds a PhD in Political Marketing from the University of Auckland, New Zealand. She is a lecturer at the University of Media, Arts and Communication in Accra, Ghana. She is a cross-disciplinary academic with peer-reviewed publications on political branding in Ghana and the UK.
This is a pioneer book on political branding in Ghana hence, explores political branding from a developing democratic context. It discusses how political branding principles have been adapted to suit the unique context of Ghana and how political branding in Ghana connects with similar practices in developed countries to show that political branding is valuable in both advanced and developing democracies. The book argues that political branding is a continuous management activity therefore, does not end when elections are won. So, in government key branding techniques need to be applied to keep the political brand relevant to the political market. It therefore provides a novel theoretical model that offers data-led understanding of designing and delivering the political brand promise as a pre-and -post election political branding tool to offer deep insight into political branding beyond elections.
Discusses the impact of developed countries' political branding techniques in Ghana Draws on rich data including 33 elite interviews, 199 documents and four focus group discussions Investigates post-election branding techniques for continuous support and re-election
Autor*in
Joyce Manyo
Themen in »Political Branding in Ghana«
Political Marketing Politics in Ghana Post-election branding techniques Democracy Development Studies