The Platform Playbook
The Marketer's Guide to Designing, Scaling and Leading Platform Growth
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Beschreibung
“The Platform Playbook brilliantly captures the shift from linear marketing to ecosystem-led growth. For marketers building strategy and operations in a platform world, it offers the frameworks and clarity needed to harness technology, scale effectively and thrive.”
—Scott Brinker, Editor of chiefmartec
“A useful guide for B2B leaders navigating the shift from campaigns to ecosystems. With its mix of strategic insight and actionable frameworks, it’s a valuable resource for CMOs and growth strategists looking to move from broadcast to co-creation, and from funnels to platforms.”
—Sangeet Paul Choudary, Senior Fellow at the University of California, Berkeley, USA, and international best-selling author of Platform Revolution (2016) and Reshuffle (2025)
“The Platform Playbook presents a strategic roadmap for those leading organisational transformation, designing ecosystems and placing marketing at the centre of sustainable business growth. It empowers professionals to move beyond tactical delivery to strategic influence, shaping platforms that drive scale, collaboration, and innovation. Essential reading for leaders who view marketing as a catalyst for long-term organisational growth.”
—Chris Daly, FCIM, Chartered Marketer and Chief Executive of the Chartered Institute of Marketing
In an economy increasingly shaped by ecosystems rather than standalone firms, marketing must evolve beyond persuasion toward facilitation, collaboration, and co-creation.
Offering a comprehensive roadmap for marketers and business leaders to design, scale, and sustain platform-driven ecosystems, this book is your essential guide to mastering the art of platform-driven growth in today’s digital economy. With cutting-edge marketing strategies, this book redefines how companies can thrive in a world where success depends not on what they own, but on what they connect.
Covering topics such as value co-creation, actor integration, and technology enablement, the author demonstrates how to leverage AI, IoT, and cloud computing to deliver personalized experiences and break industry rigidities. With detailed frameworks, real-world case studies, and actionable strategies, The Platform Playbook equips leaders to navigate regional complexities and build resilient ecosystems. This book is a must-read for those looking to cultivate adaptive, inclusive, and innovative marketing organizations.
Leeya Hendricks is a globally recognised marketing and growth leader, board advisor, and academic with a track record spanning CMO roles at Prytek, Delta Capita, and Rimm, and senior marketing leadership positions at Accenture, Gartner, IBM, and Oracle. A Chartered Marketer, Fellow, and Non-Executive Board Director of the Chartered Institute of Marketing, she holds a PhD in B2B platform ecosystems and value co-creation, with published research in leading journals and lectures at multiple universities, including as Adjunct Professor in International Business and Law at MCI, Management Centre Innsbruck.
As Managing Director of Hark Consultants and Executive Marketing Consultant, she advises on strategic programmes that drive business growth and scale through innovative marketing and communications strategy, digital and technology integration, and ecosystem development—particularly for tech, enterprise, SaaS, fintech, professional services, and private equity-backed firms.
The Platform Playbook draws on her academic and practical experience across enterprise and scale-up contexts to deliver a strategic roadmap for building platform-centric businesses that scale with purpose.
In an economy increasingly shaped by ecosystems rather than standalone firms, marketing must evolve beyond persuasion toward facilitation, collaboration, and co-creation.
Offering a comprehensive roadmap for marketers and business leaders to design, scale, and sustain platform-driven ecosystems, this book is your essential guide to mastering the art of platform-driven growth in today’s digital economy. With cutting-edge marketing strategies, this book redefines how companies can thrive in a world where success depends not on what they own, but on what they connect.
Covering topics such as value co-creation, actor integration, and technology enablement, the author demonstrates how to leverage AI, IoT, and cloud computing to deliver personalized experiences and break industry rigidities. With detailed frameworks, real-world case studies, and actionable strategies, The Platform Playbook equips leaders to navigate regional complexities and build resilient ecosystems. This book is a must-read for those looking to cultivate adaptive, inclusive, and innovative marketing organizations.
Forget persuasion – this book offers a blueprint to design, scale, and dominate digital ecosystems Uniquely tailored to marketers, unlike most platform books that are focused on tech or economics Blends actionable frameworks, real-world case studies, and executive strategy
Autor*in
Leeya Hendricks
Themen in »The Platform Playbook«
innovative marketing strategies future of marketing in a digital world ecosystems Marketing strategies for digital transformation fintech innovation data-driven marketing platform strategy marketing leaderhip value creation digital ecosystem
Stimmen zu »The Platform Playbook«
“The Platform Playbook brilliantly captures the shift from linear marketing to ecosystem-led growth. For marketers building strategy and operations in a platform world, it offers the frameworks and clarity needed to harness technology, scale effectively and thrive.” (Scott Brinker, Editor of “chiefmartec”)
“A useful guide for B2B leaders navigating the shift from campaigns to ecosystems. With its mix of strategic insight and actionable frameworks, it’s a valuable resource for CMOs and growth strategists looking to move from broadcast to co-creation, and from funnels to platforms.” (Sangeet Paul Choudary, Senior Fellow at the University of California, Berkeley, USA, and international best-selling author of “Platform Revolution” (2016) and “Reshuffle” (2025))
“The Platform Playbook presents a strategic roadmap for those leading organisational transformation, designing ecosystems and placing marketing at the centre of sustainable business growth. It empowers professionals to move beyond tactical delivery to strategic influence, shaping platforms that drive scale, collaboration, and innovation. Essential reading for leaders who view marketing as a catalyst for long-term organisational growth.” (Chris Daly, FCIM, Chartered Marketer and Chief Executive of the Chartered Institute of Marketing)
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