Digital Transformation
Strategies for Management Success
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Beschreibung
Digital technologies such as social media, data analytics, artificial intelligence (AI), the Internet of things (IoT) and cloud computing are profoundly transforming business and society. These digital technologies have eliminated traditional boundaries of time and geography and created virtual communities of employees, customers and suppliers, and allowed firms to do things not possible in the physical world. Managers must understand these transformations to effectively deploy digital technologies at the strategic and operational levels.
This accessible and engaging guidebook for executive learners, practitioners and students aims to provide a thorough understanding of digital transformation, as well as the practical tools and frameworks to apply in a range of organisational contexts.
In addition to a thorough understanding of the technologies and environments for digital transformation, readers will learn how to drive digital transformation in firms and critically evaluate current practice and theory. Part of the popular Palgrave Executive Essentials series, this book will be a fantastic companion for executive learners on digital transformation and innovation courses, as well as practitioners and business school students.
Ronan McIvor is a Professor of Operations Management at the Ulster University, UK. He has over 25 years of experience of teaching and research in information technology and operations management, with extensive research in the areas of supply chain management and digital transformation. He has undertaken consultancy and knowledge transfer activities in digital transformation with manufacturing and service firms, and has taught on executive development programmes in Europe and the USA. He has authored a number of books including The Outsourcing Process and Global Services Outsourcing and published in a range of leading international journals.
Digital technologies such as social media, data analytics, artificial intelligence (AI), the Internet of things (IoT) and cloud computing are profoundly transforming business and society. These digital technologies have eliminated traditional boundaries of time and geography and created virtual communities of employees, customers and suppliers, and allowed firms to do things not possible in the physical world. Managers must understand these transformations to effectively deploy digital technologies at the strategic and operational levels.
This accessible and engaging guidebook for executive learners, practitioners and students aims to provide a thorough understanding of digital transformation, as well as the practical tools and frameworks to apply in a range of organisational contexts.
In addition to a thorough understanding of the technologies and environments for digital transformation, readers will learn how to drive digital transformation in firms and critically evaluate current practice and theory. Part of the popular Palgrave Executive Essentials series, this book will be a fantastic companion for executive learners on digital transformation and innovation courses, as well as practitioners and business school students.
Explains how digital technologies disrupt industries by transforming business processes, products and business models Provides tools and frameworks that can be applied in digital transformation at the strategic and operational levels Outlines the changes in organisational and people capabilities required for digital transformation Request lecturer material: sn.pub/lecturer-material
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Ronan McIvor
Themen in »Digital Transformation«
digital innovation information technology business model innovation internet of things digital platforms digital business strategy
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“This book is a timely and comprehensive guide to digital transformation, powered by trending technologies like AI, IoT, analytics, and digital platforms. The opening chapter lays a strong foundation with a systematic approach, demystifying complex concepts and making them accessible. Enhanced with practical real-world examples throughout the subsequent chapters, the book is an invaluable resource for educators and professionals navigating the digital era. A must-read—highly recommended!” (Yulin Fang, Professor of Innovation and Information Management and Director of the Institute of Digital Economy and Innovation (IDEI), University of Hong Kong, China)
“Digital Transformation: Strategies for Management Success by Ronan McIvor offers a rigorous and integrative analysis of how digital technologies reshape industries by transforming business processes, products, and business models. Drawing on strong conceptual reasoning and empirical insights, the book presents coherent frameworks and tools for managing digital transformation at both strategic and operational levels. It also identifies the organizational and human capabilities required to sustain digital change. By effectively bridging theoretical and practical perspectives, McIvor makes a significant contribution to the digital transformation literature and serves as an essential resource for scholars, executives, and advanced students.” (Guangming Cao, Professor of Data Analytics and the Head of the Digital Transformation Research Center, Ajman University, UAE)
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