Ethnicity in the Fashion Business
Design, Communication and Beyond
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Beschreibung
This book demonstrates the multi-disciplinary nature of the contemporary fashion industry. Edited and authored by leading scholars and industry experts, this comprehensive volume explores how ethnicity influences every facet of fashion—from design and production to marketing and consumption. Drawing on theoretical frameworks, with practical application, this book examines how designers incorporate ethnic motifs and traditions into their collections while navigating issues of cultural appropriation and authenticity. The role of ethnicity in shaping fashion communication and business strategies, including advertising campaigns, social media branding, and runway presentations is further examined. Moreover, it sheds light on the business dynamics of ethnic fashion markets, exploring the challenges, opportunities and future directions faced by entrepreneurs and enterprises within diverse consumer market.
This book demonstrates the multi-disciplinary nature of the contemporary fashion industry. Edited and authored by leading scholars and industry experts, this comprehensive volume explores how ethnicity influences every facet of fashion—from design and production to marketing and consumption. Drawing on theoretical frameworks, with practical application, this book examines how designers incorporate ethnic motifs and traditions into their collections while navigating issues of cultural appropriation and authenticity. The role of ethnicity in shaping fashion communication and business strategies, including advertising campaigns, social media branding, and runway presentations is further examined. Moreover, it sheds light on the business dynamics of ethnic fashion markets, exploring the challenges, opportunities and future directions faced by entrepreneurs and enterprises within diverse consumer market.
Analyzes the newest developments in fashion business from design to marketing and communication Examines the industry from large luxury retailers to small independents Features theoretical and practical approaches that includes design, communication and business, all in one book
Autor*in
Léo-Paul Dana
Themen in »Ethnicity in the Fashion Business«
Ethnic fashion industry Contemporary fashion trends Cultural appropriation in fashion Ethnic motifs in fashion design Fashion marketing strategies Multicultural consumer market Sustainable practices in fashion Global fashion business dynamics