Digital Business Transformation in Africa, Volume I
Business Model Innovation
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Beschreibung
This timely and insightful book offers an original and nuanced perspective on Africa's digital transformation. It effectively reframes the narrative beyond leapfrogging to highlight the continent’s vibrant, innovative, and locally adapted business models. Prof Anning-Dorson provides a robust theoretical foundation and skillfully blends global theories with rich and diverse African contexts to illustrate uniquely African dynamics in fintech, e-commerce, and digital inclusion. This masterpiece is essential reading for scholars, policymakers, and practitioners alike; it reveals not only Africa’s digital transformation trajectory but also profound lessons applicable to emerging markets worldwide.
Prof Daniel Maduku, College of Business, University of Doha for Science and Technology, Qatar
As Africa's digital economy expands rapidly, it presents a wealth of opportunities for both micro and macroeconomic development. This book, the first of two volumes, offers a comprehensive examination of how digital technologies are redefining business models, market dynamics, and innovation strategies across African markets.
Drawing on rigorous empirical research and conceptual frameworks, this volume explores the evolution of digital business models in Africa, analyzing their transformative potential and impact on various sectors. It delves into critical areas such as e-commerce, online consumer behavior, trust and risk perceptions in digital marketplaces, and the rise of social commerce. The book also examines the sustainability of emerging business models, such as video streaming platforms, and explores digital innovation in key sectors like fintech. It will be of great interest to scholars and students of innovation strategy and business in Africa.
Thomas Anning-Dorson is an Associate Professor at the University of the Witwatersrand, South Africa. His research, teaching and consultancy work has explored value at the corporate, customer, and societal levels, in the fields of innovation, the digital economy, marketing, and strategy, and with a specific focus on Africa and emerging markets. He has contributed to research projects at the University of Oxford, McGill University and the University of Ghana. He has published widely in books and journals.
As Africa's digital economy expands rapidly, it presents a wealth of opportunities for both micro and macroeconomic development. This book, the first of two volumes, offers a comprehensive examination of how digital technologies are redefining business models, market dynamics, and innovation strategies across African markets.
Drawing on rigorous empirical research and conceptual frameworks, this volume explores the evolution of digital business models in Africa, analyzing their transformative potential and impact on various sectors. It delves into critical areas such as e-commerce, online consumer behavior, trust and risk perceptions in digital marketplaces, and the rise of social commerce. The book also examines the sustainability of emerging business models, such as video streaming platforms, and explores digital innovation in key sectors like fintech. It will be of great interest to scholars and students of innovation strategy and business in Africa.
Addresses the critical need for more empirically grounded analysis of digital business models and innovation in Africa Explores key areas including e-commerce, trust and risk perceptions, sustainability and fintech Offers actionable recommendations based on empirical evidence, bridging the gap between research and practice
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Thomas Anning-Dorson
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“Digital Business Transformation in Africa is a refreshing and insightful exploration of how African businesses are rethinking digital models in ways that are both practical and innovative. This book moves beyond abstract theory to provide real-world examples and context-specific frameworks that capture the continent’s unique approach to digital transformation. With its focus on mobile-first strategies, frugal innovation, and ecosystem-driven growth, it offers valuable lessons for entrepreneurs, policymakers, investors, and scholars alike. A compelling and timely read, this volume highlights how Africa is not just embracing digital change but actively shaping its future. It’s indeed a must-read!” (Prof Kofi Osei-Frimpong, Africa Business School, Mohammed VI Polytechnic University, Morocco)
“I find the book “Digital Business Transformation in Africa” a timely and insightful contribution to the discourse on Africa’s digital revolution. The rigorous analysis and sectoral case studies presented in the book illuminate how digital technologies reshape business models across the continent. The content moves beyond the familiar narratives of leapfrogging to present a nuanced exploration of innovation under resource constraints, ecosystem development, and inclusive growth. I recommend this book as an essential reader for scholars, policymakers, and practitioners keen to understand and engage with Africa’s rapidly evolving digital and innovative economy.” (Prof Raphael Odoom, University of Ghana Business School, Ghana)
“This timely and insightful book offers an original and nuanced perspective on Africa's digital transformation. It effectively reframes the narrative beyond leapfrogging to highlight the continent’s vibrant, innovative, and locally adapted business models. Prof Anning-Dorson provides a robust theoretical foundation and skillfully blends global theories with rich and diverse African contexts to illustrate uniquely African dynamics in fintech, e-commerce, and digital inclusion. This masterpiece is essential reading for scholars, policymakers, and practitioners alike; it reveals not only Africa’s digital transformation trajectory but also profound lessons applicable to emerging markets worldwide.” (Prof Daniel Maduku, College of Business, University of Doha for Science and Technology, Qatar)
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