Vending Retail Marketing
Text and International Cases
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Beschreibung
This book provides a comprehensive overview of vending retail marketing. Employing a pioneering structured approach, it highlights three key trends driving the modern vending renaissance: the rise in away-from-home food consumption, advances in information and communication technology (ICT) that are enhancing vending capabilities, and the influence of Generation Y as tech-savvy consumers shaping market demands. It also examines the attendant business complexities and addresses gaps in the existing literature by focusing on the challenges faced by vending operators and the crucial marketing decisions required to navigate this sector effectively. The book is divided into seven chapters, each of which explores a different facet of the vending industry with illustrative examples from around the world.
By bridging academic research with practical applications, the book deepens readers’ understanding and offers guidance on decision-making in vending retail marketing. It provides academics, students, and industry professionals alike with practical insights into theoretical frameworks and industrial innovations. It will also appeal to a broader audience interested in the cultural and technological evolution of vending machines, making it a valuable resource for anyone curious about their past, present, and future prospects.
As the first comprehensive and systematic study of vending retail marketing, Vending Retail Marketing by Dr. Dobromir Kirilov Stoyanov offers an interdisciplinary exploration of vending as a strategic retail phenomenon. The book traces the historical evolution of vending machines—from early automatic dispensers to contemporary AI-powered systems—highlighting their transformation into intelligent retail interfaces. Addressing a clear gap in the literature, which has previously been dominated by entrepreneurial manuals or socially oriented academic studies, it situates vending within a broader business and marketing context.
Stoyanov analyzes vending as a retail channel, an industrial product, an advertising medium, and a service innovation. He provides structured classifications of vending systems by product type, payment technologies, distribution strategies, and communication models, supported by global market data and applied examples. Primarily intended for undergraduate and graduate students in business, marketing, and information systems, the book also serves practitioners seeking to implement both conventional and smart vending solutions.
By combining strategic analysis with technological insight, Vending Retail Marketing establishes vending retail marketing as an emerging interdisciplinary research field.
Utilizes a pioneering structured approach to retail marketing in vending Demonstrates the practical applications of diverse theoretical frameworks in marketing for effective decision-making Illustrates with various examples and case studies from around the world
Autor*in
Dobromir Kirilov Stoyanov
Themen in »Vending Retail Marketing«
Self-service technologies Retail marketing Vending retail Service marketing Unattended retail Automated retail Automatic merchandising Marketing of vending machines Vending distribution