Leveraging Digital Marketing for Tourism
Exploring Strategies and Applications in Contemporary Tourism Markets
Buch in deiner Nähe kaufen
Beschreibung
This edited volume invites readers to explore the convergence of tourism and digital marketing. It navigates the intricate relationship between these two domains by elucidating the role of digital marketing across various facets of the tourism industry. Each chapter offers a blend of theoretical foundations and practical insights, delving into typologies of tourism, specific segments of tourists, and critical sectors essential to tourism's functionality. Through neutral, third-person narration, the volume presents a comprehensive examination, showcasing how digital marketing strategies are applied within diverse tourism contexts. Rich with examples illustrating theory in practice, this work serves as an essential resource for scholars, researchers, and professionals seeking a deeper understanding of this evolving landscape.
This edited volume invites readers to explore the convergence of tourism and digital marketing. It navigates the intricate relationship between these two domains by elucidating the role of digital marketing across various facets of the tourism industry. Each chapter offers a blend of theoretical foundations and practical insights, delving into typologies of tourism, specific segments of tourists, and critical sectors essential to tourism's functionality. Through neutral, third-person narration, the volume presents a comprehensive examination, showcasing how digital marketing strategies are applied within diverse tourism contexts. Rich with examples illustrating theory in practice, this work serves as an essential resource for scholars, researchers, and professionals seeking a deeper understanding of this evolving landscape.
Offers latest research insights for scholarly examination and industry application Methodically integrates digital strategies across diverse tourism sectors Holistically embraces digital marketing within the panorama of tourism domains
Autor*in
José Duarte Santos
Themen in »Leveraging Digital Marketing for Tourism«
Gastronomic and Wine Tourism Health and Wellness Tourism Heritage and Cultural Tourism Seaside Tourism Tourism Events Religious Tourism Adventure Tourism Digital technologies