“In a sea of uninformed opinions about remote and hybrid work, this book is a life raft. Two experts examine what the evidence actually shows about flexible work arrangements—and explore what it takes to get people across levels on the same page.”
Adam Grant, #1 New York Times bestselling author of THINK AGAIN and host of the TED podcast Re:Thinking
“This book is an invaluable resource for fostering alignment, engagement, and success in today’s ever-evolving workplace.”
Johnny C. Taylor, Jr., President and CEO, SHRM
“The New Workplace is an essential guide to understanding the dynamics of today’s evolving work landscape.”
Jenni Hipwell, VP of People and Culture, Zirous
“A unique resource for university career centers as they work with companies and graduates to maximize success in finding employees and jobs that fit.”
Joyce E. Bono, Ph.D., W. A. McGriff Professor of Management, University of Florida
The pandemic forced work to shift from the office to the home. As we navigate this new normal, organizations must decide on their post-pandemic workplace strategy: remote-first, office-forward, or hybrid. Meanwhile, employees have also developed preferences, whether working from home, the office, or a combination of both.
Through in-depth interviews with employees and executives, the authors identify nine distinct employee personas and present findings about their demographics, behaviors, attitudes, and motivations. Leaders will learn how to engage employees whose work preferences may or may not align with the strategy of the organization, and employees will learn to understand their own preferences as well as those of their colleagues.
Whether you are looking to identify which employee personas fit best within your company, understand the personas on your team, explore how different personas interact, or assess the costs of misalignment, this book is an essential resource on balancing organizational strategy and employee well-being.
Radostina (Ina) Purvanova is Professor of Organizational Leadership in the Zimpleman College of Business at Drake University. She researched virtual work, flexible work practices, and leadership, and provides consulting, training and development around these topics.
Alanah Mitchell is the Aliber Distinguished Professor of Information Systems in the Zimpleman College of Business at Drake University. Her research, teaching, and consulting focus on the design, implementation, and use of information and communication technologies for collaboration.
The COVID pandemic forced most workers to shift from the work office to the home office. As we navigate this new normal, organizations must decide on their post-pandemic workplace strategy: office-forward, remote-first, or hybrid. Meanwhile, employees have also developed their preference, whether working from home, the office, or a combination of both.
This book helps leaders to align their workplace strategy with employee preferences. It helps them to understand the different types of employees they have and how to engage employees whose work preferences may or may not align with that of the organization.
Through in-depth interviews with both employees and executives, the authors identify nine distinct employee personas and present findings about the personas’ demographics, specific behaviors, attitudes, preferences, and motivations. They then offer practical advice on how organizations can leverage these personas to support their chosen workplace strategy.
Whether you are looking to identify which employee personas fit best within your company, understand the personas on your team, explore how different personas interact, or assess the costs of misalignment, this book is an essential resource on balancing organizational strategy and employee well-being.
Radostina Purvanova
remote work hybrid work work from home employee alignment post-COVID workplace employee personas organizational culture return to the office work arrangements
“In a sea of uninformed opinions about remote and hybrid work, this book is a life raft. Two experts examine what the evidence actually shows about flexible work arrangements—and explore what it takes to get people across levels on the same page.” (Adam Grant, #1 New York Times bestselling author of THINK AGAIN and host of the TED podcast Re:Thinking)
“The New Workplace offers a fresh perspective on aligning workplace strategies with employee preferences to create a more effective and fulfilling work environment. Through their insightful research and compelling personas, Purvanova and Mitchell provide practical guidance for leaders and employees navigating the complexities of modern office, remote, and hybrid work models. This book is an invaluable resource for fostering alignment, engagement, and success in today’s ever-evolving workplace.” (Johnny C. Taylor, Jr., President and Chief Executive Officer, SHRM)
“The New Workplace is a comprehensive guide that delves into the evolving dynamics of the modern work environment. It offers invaluable insights into the diverse personas that populate today's workforce, providing a nuanced understanding of how different employees align with remote-first, office-forward, and hybrid strategies. Through detailed analyses and practical tactics, The New Workplace provides actionable strategies for aligning employee preferences with organizational goals, enabling companies to foster a more engaged and productive workforce. By implementing the book's recommendations, organizations can navigate the complexities of the new workplace, ultimately driving success and innovation in their operations.” (Hannah Jackson Foldes, Ph.D., VP Talent and Performance, 3M)
“Fascinating, practical, myth-busting research to inform the evolving office/hybrid/home conversation that is continuing towards a new ‘one-size-does-not-fit-all’ workplace equilibrium that best matches and aligns corporate strategies with employee preferences.” (Bernard Tubiana, Principal, Deloitte Consulting LLP)
“The New Workplace is an essential guide to understanding the dynamics of today’s evolving work landscape. Through well-researched insights, it identifies the diverse personas within organizations and offers practical advice on aligning individual work preferences with company strategies. This book is a vital resource for leaders managing the complexities of remote, office, and hybrid work models.” (Jenni Hipwell, Vice President of People and Culture, Zirous)
“In today’s rapidly shifting workplace landscape, success hinges on understanding the distinct strengths of remote, hybrid, and in-office models. Each approach brings unique opportunities and challenges, and when thoughtfully leveraged, they can drive innovation and strengthen organizational culture. The New Workplace provides leaders with the research and insights needed to strategically design virtual and physical experiences that empower their teams and position their organizations to thrive. As with many business decisions, there’s no universal solution—only the right one for your organization to sustain and sharpen its competitive edge.” (Paul Hlivko, EVP Chief Information and Digital Officer, Wellmark Blue Cross and Blue Shield)
“Purvanova and Mitchell have written what will become the definitive guide for organizations, managers, and employees in navigating the modern workplace. They dispel the notion of any one best way of organizing work, focusing instead on costs and benefits of remote, hybrid, and traditional workplaces. This engaging and practical guide serves as a valuable tool for organizational leaders looking to create the best work environment; for managers who face this new aspect of workforce diversity, and for employees looking to understand their own best workplace fit. It also provides a unique resource for college and university career resource centers as they work with companies and graduates to maximize success in finding employees and jobs that fit.” (Joyce E. Bono, Ph.D., W. A. McGriff Professor of Management, University of Florida)
“Practical, insightful, and grounded in real-world experience, The New Workplace cuts through the myths surrounding remote, hybrid, and office work, bringing clarity to one of the most challenging debates of our time. With creative strategies and critical tips, it equips leaders and teams to build truly aligned and adaptable organizations in any setting—remote, hybrid, or in-office.” (Mollie Ross, Vice President of Operations, Technology Association of Iowa)
“The New Workplace hits on a central aspect of modern society: how where we work affects organizations, leaders and employees. It is a deft distillation of timely research into the impact of in-office, remote and hybrid working environments on us and the institutions that make up society. More importantly, it offers a set of considerations and tools for us to use when determining how to align organizations and ourselves to maximize our potential and our happiness.” (Alejandro Hernandez, Dean, Zimpleman College of Business, Drake University)
“The authors offer a well-researched exploration of remote, hybrid, and in-office environments to answer the question, ‘Where do people do their best work?’ By analyzing employee personas and their alignment within different organizational strategies, Purvanova and Mitchell provide a nuanced framework for understanding the intersection between work preferences and productivity. Grounded in data, this book is an important resource for business leaders seeking to understand modern workplace alignment and its implications for organizational success.” (Christina Trombley, Ph.D., Associate Dean, Graduate and Professional Studies, The Chicago School)
“The New Workplace provides a fascinating look into the ways that employees and organizations are impacted by today’s work strategies, along with actionable insights for managing these dynamics. As organizations have increasingly shifted to work-from-home and hybrid strategies, people have speculated about the impact of these strategies on organizations and employees. Purvanova and Mitchell bring evidence to this conversation. An in-depth study of three organizations provides insights about what happens when employee preferences align with the organization’s work strategy, and what can be done when they don’t. Leaders in charge of organizational work strategies, managers who are helping their teams adapt to new work strategies, and employees who want to understand their own preferences will all find ways to maximize engagement and satisfaction in these pages.” (Amy E. Colbert, Ph.D., Professor and University of Iowa Distinguished Chair, University of Iowa)
“This book shows how important it is to understand the diversity of employee preferences and how those intersect with company policy. The three basic options (office-forward, remote-forward, and hybrid) balloon into nine different scenarios once employee desires are considered. The authors explain how each company can optimize their arrangement through office design, social events, selection criteria, and other key activities and tactics.” (Connie Noonan Hadley, Ph.D., Founder, Institute for Life at Work)