Find Your Market-Oriented Competitive Advantage

Beschreibung

Competitive advantage is the core of a winning strategy. Still, only a few companies have a competitive advantage. This book helps a business create a competitive advantage. It replaces product- and production-oriented thinking with a market-oriented way of thinking. 

Competitive advantages are created only by thinking in new way. By thinking what has not been thought.

Competitive advantage is the core of a winning strategy. Still, only a few companies have a competitive advantage. This book helps a business create a competitive advantage. It replaces product- and production-oriented thinking with a market-oriented way of thinking. 

Competitive advantages are created only by thinking in new way. By thinking what has not been thought.

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Markku Vierula

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Market orientation Product-oriented market orientation Audience insights Micro-enterprises SMEs Value creation Strategic management policy Strategic marketing Strategy toolkit Market-oriented thinking Business creativity Competitive advantage Sole entrepreneurs Organizational strategy

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“Competitive advantage – all companies need one, and most CEOs are still looking for it. Finding and holding onto the right way to compete for your specific organization can be a daunting task, but thankfully Markku Vierula has provided the world with his manual! This is a comprehensive toolbox of ways to think about and act upon your company’s core strategic questions, complete with a broad range of examples from successful Finnish engagements with the key business quandary of our age. A book to read and then to live out!” (Professor Alf Rehn, Professor of Innovation, Design, and Management University of Southern Denmark)

“Your customers need clarity, they need to know why they should choose you over your competitors. Markku Vierula’s book helps you achieve this clarity. It tells you why you need a strategic competitive advantage, how do you come up with one, and, most importantly, how do you deliver on it. When you want to stand out, create a category of one, and generate profits on a much higher level, you need to read this book, and put it’s concrete tips into action.” (Marco Mäkinen, Chief Strategy Officer, TBWA\Helsinki)

“Markku Vierula’s book pleasantly provides a comprehensive strategic insight into the core of marketing. No frills, no unnecessary details, no gimmicks. The book is concise, essential, and beneficial for every entrepreneur, as well as for all employees in various organizations. I warmly recommend it to students as well; it offers not only a valuable marketing philosophy but also provides practical tools to live by it in the business world.” (Professor Jaana Tähtinen, Professor of Marketing, Turku School of Economics, University of Turku)

“With a seemingly small change, a whole new world opens up. In the best case scenario, an entire business can be turned completely upside down. The competitive advantage Markku Vierula describes in his book redefines the factors that matter most. The book is practical, well-structured and clear. It guides the reader in creating a radically new competitive advantage that is market oriented.” (Hannu Suokivi, Educator and consultant, MD of Solar Simulator)

“I am impressed with Markku Vierula's thought provoking marketing book that aims to help you find a sound marketing strategy for your offering. He supplies more than 40 tools and plenty of examples of companies that have successfully found their market oriented competitive advantage. Do your best to present your target customers with a clear and compelling value proposition that is better or at least different from your competitors.” (Professor Philip Kotler, S.C.Johnson Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University)

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