The Future of Entrepreneurship in Southern Africa
Technological and Managerial Perspectives
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Beschreibung
This edited collection examines the impact of new technologies and new managerial and policy perspectives on entrepreneurial development in Southern Africa, paying particular attention to small and medium sized enterprises, which contribute significantly to GDP and employment, but often find it difficult to survive beyond the first five years.
Chapters are divided in two parts, the first covering technological perspectives and the second managerial perspectives. Africa’s cultural and geographic diversity is taken into account, with authors from Ghana, Lesotho, South Africa and Zimbabwe providing regional case studies and the editors synthesising these discussions in a concluding chapter that touches on sustainability and development to working lives and livelihoods across the region. Exploring critical issues of entrepreneurial human capital development, innovation, technology, legislative frameworks and marketing strategies, this book will be of great interest to researchers, students and policymakers.
Patient Rambe is a Professor of Entrepreneurship and the Director of the Centre for Enterprise and Entrepreneurship Studies at the Central University of Technology, Free State in South Africa.
Robert Ebo Hinson is a Professor of Marketing and Pro Vice-Chancellor at the Ghana Communication Technology University.
This edited collection examines the impact of new technologies and new managerial and policy perspectives on entrepreneurial development in Southern Africa, paying particular attention to small and medium sized enterprises, which contribute significantly to GDP and employment, but often find it difficult to survive beyond the first five years.
Chapters are divided in two parts, the first covering technological perspectives and the second managerial perspectives. Africa’s cultural and geographic diversity is taken into account, with authors from Ghana, Lesotho, South Africa and Zimbabwe providing regional case studies and the editors synthesising these discussions in a concluding chapter that touches on sustainability and development to working lives and livelihoods across the region. Exploring critical issues of entrepreneurial human capital development, innovation, technology, legislative frameworks and marketing strategies, this book will be of great interest to researchers, students and policymakers.
Explores the relationship between technological advances and management techniques in Southern Africa Looks beyond the digital revolution and COVID-19 to the future of business in Africa Puts SMEs in particular focus, examining why some of them succeed and while others fail in the African context
Autor*in
Patient Rambe